An almost interesting book on the art of persuasion…… **
The subtitle of this book is “Persuasion in a world where facts don’t matter.” Adams might as well have called it “Why I like Trump.”
In the beginning Scott Adams states that the purpose of the book is to discuss persuasion techniques and to teach the reader how to recognize a Master Persuader. He uses Trump as an example and describes how Trump was able to go from celebrity to occupying the Oval Office.
The parts of the book where Adams discussed the various qualities of a good persuader and how they are able to accomplish what they set out to do is fascinating. Regardless of one’s politics, seeing how Trump used persuasion techniques helps to understand how he succeeded. In comparison, Adams shows how the Democrats failed in the art of persuasion. After having read about these techniques, it is easy to recognize them in the current political arena.
Had Adams stopped at the descriptions of persuasion and comparing both parties success or failure in implementing them, this might be a five star read. But in what read as an almost defensive apology, Adams ends the book trying to defend why he ended up verbally supporting Trump. He undermines his discussion of persuasion by revealing his paranoia of Hillary’s tax plan and his fear of Democratic bullies as reasoning for his decision. Ironically, he states he doesn’t vote.
There is a lot of repetition and self promoting that gets old after a point. Adams kept saying he would discuss further something he wrote later in the book, which I suppose was a persuasion technique of a carrot getting me to keep reading.
This one gets two stars, and is worth reading if you can filter out the unnecessary rhetoric.